What are the benefits of running an MGM promo?

As ad spend and push notification costs keep climbing, Feversocial's MGM (Member Get Member) mechanism takes your customer acquisition strategy to the next level! Whether it's joining a brand promo, distributing coupons, booking an experience, filling out a survey, or recruiting new members, flexible referral tasks and reward designs help you effectively motivate existing customers to bring their friends along.

What makes Feversocial's MGM different?

1. MGM's mechanism can reward 2 types of participants at once

Referrer: typically a brand's existing customer, member, or friend, responsible for bringing in new people to join the promo, and rewarded with a referral bonus upon success.

Referee: a friend who hasn't purchased before, or a dormant customer, who receives the invite and gets a reward once they complete participation.

2. Offers two mechanisms: Dual-Task and Single-Task (Refer Reward)

[Dual-Task] Break out of the standard mold and unlock even more ways to play

[Single-Task] After participating, inviting friends to join unlocks an extra reward

Introducing the standard Dual-Task MGM module

Refer-a-Friend Task	New Member Reward
Set how the referrer gets rewarded for a successful referral	Set the reward for the referee when they add as a friend or register as a member
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1. Once a member gets their own referral code, they can start inviting friends to complete the task 2. Once a friend completes the task, the member's successful-referral count goes up by 1 3. Brands can give different rewards based on the number of referrals Reward on every successful referral Reward at a specified referral count	1. There are two types of "join" tasks: (choose one) Register as a member Automatically redirects to the member login flow Download the app (only for customers with app auto-login integration) You can set a download link for each operating system Requires setting up 2 entry points within the app (get referral code & enter referral code) 2. You can design a result page for successful registration

How can you unlock even more ways to play?

In the industry, the most common friend task is referring someone to become a member, download an app, or buy a specific product. But if someone doesn't have a shopping need, they're not likely to join a brand's membership program just for the sake of it. And referring a purchase is an even harder, "god-tier" task. For mass-market brands or lower-priced products, using MGM to drive membership sign-ups or purchases has a decent chance of working. But for brand-new products or higher-priced items, we recommend designing some lower-pressure, lightweight tasks as your MGM starting point. With Feversocial, you can design all kinds of variations!

Approach	Description	Paired with Feversocial module
Send friends an exclusive coupon	Brands used to broadcast coupons themselves — now you can have existing members distribute coupons to their friends instead.	Refer-a-Friend Task + Registration Reward module
Invite members to book an experience	For higher-priced products or ones that need an in-person consultation, you can rely on members to invite friends to book an experience.	Refer-a-Friend Task + Registration Reward module
Product education	A lot of product introductions happen through casual conversations between friends. Brands can design educational content or myth-busting promos/articles that members can easily pass along to friends to read.	Refer-a-Friend Task + Q&A Classroom module
Find your ideal target audience	Friends know each other's preferences best, so brands can also use friends to help identify new potential customers — for example, referring a friend who loves cooking, a cat lover, or a hiking enthusiast. You could design a quiz that recommends a suitable product line or model to a new customer after they answer a few questions.	Refer-a-Friend Task + Personality Quiz module
Referral purchase	Introducing the very first MGM Invoice Registration promo format! A friend can purchase a designated product through any channel, then register the invoice number along with their friend's referral code to complete the task.	Refer-a-Friend Task + Invoice Registration module