When should you use Refer Reward?
Beyond the Refer-a-Friend module (MGM), we've also added Refer Reward to other modules, so you can encourage participants to invite their friends to join too!
Reward on every successful referral
Every time a participant successfully refers a friend, they earn a reward. Pair this with Pick a Prize so each referral unlocks a different prize choice — a great way to learn customer preferences while boosting sharing!
Example: after finishing a personality quiz, sharing with a friend unlocks a Pick a Prize choice — an online/in-store coupon, mall points or store credit, a physical gift, or a free consultation.
Reward at a referral count threshold
If your prize budget can't cover a reward for every single referral, you can turn on a threshold reward, so participants get a sense of progress and achievement as they work toward it!
Example: 1 referral unlocks a 10% off coupon, 3 referrals unlocks a spin for a 30% off coupon, 7 referrals unlocks a promo-exclusive gift, and 10 referrals unlocks a draw for a big prize worth $N.
[A few tips]
Set a referral threshold that fits your audience — set the bar too high and customers may not bother sharing at all.
Plan your prizes around how often your customers actually buy or need your product — for high-frequency products, lean on coupons; for low-frequency products, consider consumables or complementary/related products instead.
Any of the reward behaviors above can be paired with any of our prize games and lucky draws — giving you plenty of flexibility!
Contest-type modules and special modules (Refer-a-Friend, Sign-Up Reward, Instagram #Hashtag, Points Redemption) don't support Refer Reward.
How do I set up a Refer Reward promo?
1. Click Prize Editing and turn on Refer Reward
Refer Reward needs an identity to track each participant's referral count, so you must first enable a login method in Entry Eligibility before you can turn on Refer Reward!
2. Share Promo, Share Prompt, and Share Info
After entering, the user lands on the result page, where an "invite a friend" button appears to guide them into referring friends in order to earn a reward.
Click into the result page, and on the right you'll find "Result Page Settings" with three share features: Share Promo, Share Prompt, and Share Info (all on by default).
*If you turn on "Refer Reward," make sure Share Promo is also turned on.
Share Promo
What it does:
Shows an "Invite friends to join" button along with a "Share Prompt" block, so users can share the promo directly.
Click into it to edit the button copy, text color, and background color to match your brand.
Use case:
A brand wants users to invite friends to quickly spread the promo.
For example: "Grab a friend and enter to win LINE Points!" or "Share with a friend to boost your odds of winning!"
Share Prompt:
What it does:
Adds a text block above the invite-friends button, where you can freely edit the copy and image to motivate participants to share.
Use case:
FMCG brand: an eye-catching tagline → "Grab your friends and join in — the more, the merrier!"
Beauty brand: paired with a product image → "Share the glow with a friend, and unlock even more surprises!"
Share Info:
What it does: When a user clicks the "Invite Friends" button, the system pops up the share info card.
You can customize four sections as needed:
[Theme Style]
Adjust the text and background colors so the share card fits your brand look.
[Image]
Upload a custom image (recommended size: 1200 × 630px), or use the system's auto-generated "result image" (only available for modules with distinct results, such as Personality Quiz or Q&A).
*We recommend keeping key text centered, since images can get cropped at the edges depending on the sharing channel.
Use case:
Food & beverage: feature your signature dish → makes the share card more eye-catching.
Pet brand: feature a cute pet photo → boosts clicks and shares.
[Copy]
Set a title and description. Supports parameters, such as {{promo:username}}, which automatically inserts the participant's name.
Use case:
Fintech: title "Check-in Challenge," description "{{promo:username}} invites you to join!"
FMCG brand: title "Weekly surprise draw," description "Join me — let's enter together!"
[Share channels]
LINE, Facebook, copy link, and others are supported by default; you can also enable WhatsApp or X (Twitter).
*For LINE cards specifically, be sure to also edit the button copy, color, and background.
Path: click into share channels, find LINE, and click Edit.
Use case:
Taiwan market: lead with LINE and Facebook.
International markets: also consider enabling WhatsApp or X.
If you've connected your LINE Official Account, be sure to check this setting before using the LINE card share feature — otherwise the promo won't work correctly!
*Turn on LINE: Share Target Picker
Go to LINE Developers / Login Channel / LIFF settings
Enable Share Target Picker (requires agreeing to LINE's terms of use)
3. Share preview
