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What are the benefits of running an IG Hashtag promo?
Instagram is one of the most widely used social tools among younger audiences — beyond keeping in touch with friends, it's increasingly become a channel for discovering new information. For example, when looking for a birthday restaurant or travel spot, people used to default to asking Google, but Instagram's visual, image-and-text format, combined with searchable and clickable hashtags, is shifting how people search and browse for information. You could call it a new kind of SEO channel!
When a brand runs a #hashtag promo, it generates more brand-related content and reaches more of its target audience and potential customers. These posts also show up with your @brand handle, so anyone viewing them can click straight through to your account, instantly closing the distance with new followers.
Key features
1. Automatically collects every qualifying post
When a follower publishes a post on their personal account that matches the promo criteria, the system automatically pulls that post into the entry showcase. Posts can be photos, videos, or multi-image formats, and each post has its own unique URL so visitors can click into individual posts to see more detailed content. Admins can also review entries before they go live.
Once the promo ends, you can convert the promo page into an evergreen page to keep it live — this image and text content can boost your SEO too!
The entry showcase supports two display styles:
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Original aspect ratio | Square cropped |
2. Customize the bot's auto-reply DM content, paired with eye-catching image cards
You can shape every bot reply with your brand's voice, weaving in your product's features to craft comments and DM copy that fits your brand tone. The chat window is no longer limited to plain text or plain links — pair it with carefully designed images and buttons to boost the visual experience and give people more incentive to convert.
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3. Pair it with a game for instant prize draws to boost participation
In the past, IG promos could only hold a simple prize draw after the promo ended. Feversocial's bot can automatically DM a prize redemption link to participants, letting you reward them instantly — making it easy to run an "everybody wins" promo right within Instagram.
Your prizes can also be combined with store coupons/store credit, in-store vouchers, and more, turning the promo into more than just a prize draw — it opens up new opportunities to drive conversions.
4. Supports many reward types, for both e-commerce checkout and O2O
Different reward types can be mixed and matched to create scenarios like "ship a gift," "O2O in-store redemption voucher," "online e-commerce coupon," "unique-code reward," and more. The in-store redemption code system generates a QR code that's easy for store staff to scan. If your online store accepts codes, you can also set a redemption URL in the coupon settings. For prizes that need shipping, you can use the winner form to customize which data fields to collect.
Coupons can be set to expire X days after being received, adding urgency to redeem the prize!
