🚀 Feversocial Platform | LINE Tag Tracking & Retargeting Overview
💡 What is LINE Tag?
LINE Tag is LINE's own website tracking code. It tracks visitor behavior on your promo page or landing page — such as views, logins, completed interactions, and form submissions. Using the data collected through LINE Tag, you can bring these users into the LINE ecosystem for precise retargeting ads or message pushes.
✨ Why does LINE Tag tracking matter for you?
Retargeting within LINE: This is the only way to turn your website visitors into a retargeting audience usable on the LINE Ads Platform (LAP) or a LINE Official Account (LINE OA).
Measure promo conversions: You can view promo conversion data directly in the LINE Ads dashboard — for example, how many people joined your promo or completed a form through an ad.
No GTM customization needed: The Feversocial platform automatically sends key conversion event codes throughout the promo flow — all you need to do is set your Tag ID.
📊 Conversion events Feversocial automatically sends to LINE Tag
Based on user behavior during your promo, the Feversocial platform automatically sends these 3 custom event codes to your LINE Tag, so you can track behavior and build audiences:
Platform event code | Trigger timing | Notes |
fever_login | If the promo has login enabled, this fires automatically once a user logs in successfully. |
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fever_engage | Fires automatically when a user completes a core interaction, like answering a quiz question or uploading an image. | Equivalent to GA4's fever_engage_complete, shortened to fit LINE's character limit. |
fever_form_submit | If the promo has a form enabled, this fires once a user successfully completes it. |
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🛠️ Feversocial Platform | LINE Tag Tracking & Retargeting Setup Guide
LINE Tag official documentation: https://tw.linebiz.com/e-learning/lap/linetag-intro/
This guide walks you through setting up LINE Tag on the Feversocial platform and using conversion events to build retargeting audiences.
Step 1: Get your LINE Tag ID
Your LINE Tag ID is the string of random characters that follows tagId in the base tracking code. You can get it from the LINE Ads dashboard.
Log in to your LINE Ads Platform (LAP) account or LINE Official Account (LINE OA) dashboard.
Find the "Tracking Code" section or related settings, and copy your LINE Tag ID.
Step 2: Set up LINE Tag in the Feversocial dashboard
Enter the LINE Tag ID you got into the tracking settings area of the Feversocial sponsor dashboard.
Log in to the Feversocial platform dashboard.
Go to the sponsor's "Tracking Settings" or "Website Data Integration" section.
Find the LINE Tag field or related setting.
Paste in your LINE Tag ID.
Save your settings. Once it's set up successfully, you'll see the data status change in the LINE OA dashboard.
Step 3: Build a retargeting audience from these events
Once set up, you can use the events Feversocial sends to segment different audiences for precise retargeting.
Log in to your LINE Official Account (LINE OA) dashboard.
Go to "Data Management" $>$ "Audience" settings.
Select "Create Audience," then choose the appropriate conversion event code based on your needs:
Target Audience A (Promo participants): select the fever_engage event.
Target Audience B (Leads): select the fever_form_submit event.
Save the audience — you can now run LAP ads or send LINE push messages to this group.
Step 4: Track ad performance in LINE LAP
If you're running ads through the LINE Ads Platform, here's how to view your conversion data.
Log in to the LINE LAP ads dashboard.
Go to the "Reports" or "Analytics" section.
In the report settings, customize which conversion event you want to track as a success (for example, defining fever_form_submit as a Lead conversion).
You'll now be able to see the conversion data each ad campaign generates, right in the report.
Image courtesy of LINE