💡 What is Feversocial's GA4 promo tracking & data integration?
Feversocial's marketing modules (like Q&A, forms, lucky draws, and more) automatically write key user actions during a promo into your Google Analytics 4 (GA4) account as standard events. This lets marketers track and quantify a promo's real performance from a data analytics perspective, from start to finish.
✨ Why does this matter for you?
Quantify promo performance: move beyond just seeing a participant count — track every key step, from login, to completing an interaction, to submitting a form, to claiming a prize.
Analyze audience behavior: using GA4's audience feature, you can track "promo participants" or "coupon claimers" long-term, and analyze their subsequent purchase or conversion behavior.
Precise attribution: using custom dimensions, you can filter GA4 reports directly by a specific promo (promo_id), page (page_id), or form (form_id) to precisely evaluate the ROI of a single promo.
📊 GA4 standard events Feversocial automatically sends
When a user completes a specific action in your marketing promo, the system automatically fires the following events to your GA4:
Event name | Trigger timing | Parameters sent (can become custom dimensions) |
fever_login | After a user logs in to the promo. | login_id, login_method |
fever_engage_complete | After a user completes an interaction, like answering a quiz question or uploading a photo. | promo_id (promo ID), game_type (module type) |
fever_form_submit | After a user completes a form. | promo_id (promo ID), form_id (form ID) |
fever_prize | When a user instantly receives a prize (like a coupon or redemption code). | promo_id (promo ID), prize_name (prize name), prize_type (prize type) |