Skip to main content

[How to Buy] SHOPLINE & Cyberbiz Merchant Plan Details

3 key factors to consider before choosing a plan

1. Does your brand run promos frequently, or only occasionally?

  • Annual plan: run unlimited promos over a full year — best for brands that want to run online interactive promos every month or every quarter

  • Quarterly plan: run unlimited promos within a quarter — best for brands with a short burst of frequent promos, like Black Friday, 11/11, 12/12, or the holiday season

  • Single promo: limited to one module, with a promo running no longer than 30 days — best for brands running a single seasonal promo, like a Lunar New Year promotion

2. Roughly how many monthly visitors does your brand's store get?

Current e-commerce plans are split into three participant-count tiers

  1. Small Business Plan: 1,000 participants/month

  2. Professional E-Commerce Plan: 6,000 participants/month

  3. Enterprise E-Commerce Plan: unlimited participants

What does "total participants" mean?

This refers to the combined number of participants across every promo that month. For example:

Brand A purchases a 1,000-participant annual plan and plans two Mother's Day promos in May, with the following results

  • Product Recommendation Personality Quiz: 500 participants

  • Slot Machine game: 300 participants

Total: 800 participants, which fits within the 1,000-participant plan

How do I estimate my expected promo participant count?

The golden formula: promo page traffic × participation conversion rate = estimated participant count

You can use a 30%-50% participation conversion rate to estimate your expected participant count (note: 30%-50% is based on our historical average — your entry requirements and how compelling your incentive is can still affect the overall conversion rate)

For example, if your site gets about 5,000 monthly visitors, and you run a promo and promote it on your site, you could expect roughly 1,500-2,500 promo participants

Promo traffic sources

  1. Owned traffic:

    • For example, an EDM sent to 50,000 members with a 1% open rate → roughly 500 visits to the promo page.

  2. External traffic:

    • For example, an ad reaching 100,000 people with a 10% click-through rate → roughly 10,000 visits to the promo page.

Participation conversion rate

Based on our experience, this runs roughly 30%-50%, since not everyone who lands on the promo page ends up participating.

Let's run the numbers

  • Estimated promo page traffic: 10,500 visits

  • Participation conversion rate: 50%

  • 10,500 × 0.5 = 5,250 participants 👉 best fits the Professional E-Commerce Plan (6,000 participants)

⚠️ Important note: if your promo allows daily participation (like a daily check-in or scratch card), participant counts will accumulate quickly, and you may need the Enterprise E-Commerce Plan instead.

3. Modules and advanced features also affect which plan you need

The Professional E-Commerce Plan & Enterprise E-Commerce Plan unlock access to special modules

Advanced features (Enterprise E-Commerce Plan only)

  • E-commerce coupon redemption monitoring: track whether coupons distributed through your promo get used, with analytics reporting.

  • Member registration date check: pairs with the New Member Reward module to restrict participation to newly registered members only

  • Promo tagging: supports 3 types of tags

    • Completed promo: tagged as soon as someone completes participation

    • Choice tag: for modules with selectable options, like a personality quiz or survey — tags which option a member chose

    • Result tag: for modules with different outcomes, like a personality quiz or Q&A Classroom — tags a member's quiz result

  • Download tag and member data: once tagged, you can download this alongside member IDs as an Excel file, and manually import it into Shopline afterward

  • Webhook data push: if you want promo data and tag data pushed automatically into your own database, we provide a webhook feature and documentation so you can integrate it yourself

Common questions about e-commerce plans

What happens if I hit my participant limit?

The promo will automatically pause, and the promo page will show that the promo hasn't started yet.

Contact our support team to upgrade your plan — once payment is complete, the promo can resume accepting participants.

If I run out of participant capacity and need to upgrade urgently, how does that work?

You can only upgrade your participant capacity within the same plan duration you originally purchased — for example:

  • Small Business Single Promo Plan → upgrade to Professional E-Commerce Single Promo Plan or Enterprise E-Commerce Single Promo Plan

  • Small Business Annual Plan → upgrade to Professional E-Commerce Annual Plan or Enterprise E-Commerce Annual Plan

If I need more detailed plan information and a quote, can I talk to someone directly?

Of course! Fill out our "Contact Us" form anytime, and one of our sales representatives will reach out as soon as possible to understand your needs and provide the plan recommendation and quote that fits you best.

What payment methods do you accept?

We currently only support payment by bank transfer.

How long after purchasing a plan does the service get activated?

Your plan will be activated within 3 business days of payment. Once activated, your promo can go live.

Did this answer your question?